Page 14 - NYS_ESS_05-2024-Final

2024 National Surveyors Week Wrap-up

APL
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NY
NYSAPLS in the News
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, National Professional Surveyors W
Each year
eek provides the
Each year, National Professional Surveyors Week provides the
opportunity to showcase the profession and highlight the work
opportunity to showcase the profession and highlight the work
our members are doing across the state. As a way to get the word
our members are doing across the state. As a way to get the word
out to the public, NYSAPLS submitted an op-ed column to local
out to the public, NYSAPLS submitted an op-ed column to local
media outlets. In addition, we highlighted different initiatives and
media outlets. In addition, we highlighted different initiatives and
announcements throughout the week and encouraged our
announcements throughout the week and encouraged our
members to join in. Our piece was picked up by the following
members to join in. Our piece was picked up by the following
media outlets across the state:
media outlets across the state:
Digit
al
Digital
ews N
o
w
WNY N
• WNY News Now
•

(https://wnyne wsno w .com/2024/03/19/the-ne w-
(https://wnynewsnow.com/2024/03/19/the-new-
york-state-association-of-professional-land-surveyors-
y or k-state-association-of-pr ofessional-land-sur v ey ors-
celebrates-national-surveyors-week/)
celebrates-national-sur v ey ors-w eek/)
y
udson V

H
alle
360
• • Hudson Valley 360
alley360.com/ar
(https://www
(https://www.hudsonvalley360.com/artsandlife/
tsandlife/
.hudsonv
localannouncements/national-surveyors-week-
localannouncements/national-sur v ey ors-w eek-
highlighting-the-achievements-of-the-surveying-
highlighting-the-achiev ements-of-the-sur v eying-
profession/article_02019c4a-e540-11ee-a6a6-
pr ofession/ar ticle_02019c4a-e540-11ee-a6a6-
Social Media Insights ab5445d9dcb4.html)
ab5445d9dcb4.html)
Since the start of the month, our social media • • Niagara Frontier Publications
ublications
ontier P
r

N
iagara F
efforts have been ramped up to highlight the (https://www .wnypapers.com/ne ws/ar ticle/
(https://www.wnypapers.com/news/article/
profession and engage with our members and curr ent/2024/03/18/159140/ne w-y or k-state-
current/2024/03/18/159140/new-york-state-
the public.
association-of-pr ofessional-land-sur v ey ors-celebrates-
association-of-professional-land-surveyors-celebrates-
Here’s insights we’ve gained over the past month: national-surveyors-week)
ey
national-sur
ors-w
v
eek)
Facebook
int
Pr
Reach up by 78% Print
Followers up by 233% • • Register Star
egister S
tar
R

Visits up by 109% • • The Daily Mail
The D
ail
aily M

Engagement up by 160%

sland Dispatch
• • Island Dispatch
I
or
Lewiston-P

entinel
ter S
•
Instagram – NEW! • Lewiston-Porter Sentinel
Reach up by 6.8% • • Niagara Wheatfield Tribune
ribune
a Wheatfield T
iagar
N

Followers up by 8.3%
ublications
•

a F
r
ontier P
N
iagar
Visits up by 106% • Niagara Frontier Publications
Linkedin
Reactions up 242%
Unique Visitors up 101%
Followers – 64 New followers
in last 30 days
X (formerly Twitter)
Impressions up by 243%
12 EMPIRE STATE SURVEYOR / VOL. 60 • NO 3 / 2024 • MAY/JUNE