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Both inflation and deflation can pose problems for the economy. Inflation discour-
                                                                                         The economy has price stability when
             ages people from holding on to cash, because if the price level is rising, cash loses value.
                                                                                         the aggregate price level is changing
             That is, if the price level rises, a dollar will buy less than it would before. As we will see
                                                                                         only slowly.
             later in our more detailed discussion of inflation, in periods of rapidly rising prices,
                                                                                         Economic growth is an increase in
             people stop holding cash altogether and instead trade goods for goods.
                                                                                         the maximum amount of goods and
               Deflation can cause the opposite problem. That is, if the overall price level falls, a
                                                                                         services an economy can produce.
             dollar will buy more than it would before. In this situation it can be more attractive for                Section I  Basic Economic Concepts
             people with cash to hold on to it than to invest in new factories and other productive
             assets. This can deepen a recession.
               In later modules we will look at other costs of inflation and deflation. For now we
             note that, in general, economists regard price stability—meaning that the overall price
             level is changing either not at all or only very slowly—as a desirable goal because it helps
             keep the economy stable.

             Economic Growth

             In 1955 Americans were delighted with the nation’s prosperity. The economy was ex-
             panding, consumer goods that had been rationed during World War II were available
             for everyone to buy, and most Americans believed, rightly, that they were better off
             than citizens of any other nation, past or present. Yet by today’s standards Ameri-
             cans were quite poor in 1955. For example, in 1955 only 33% of American homes
             contained washing machines, and hardly anyone had air conditioning. If we turn the
             clock back to 1905, we find that life for most Americans was startlingly primitive by
             today’s standards.
               Why are the vast majority of Americans today able to afford conveniences that
             many lacked in 1955? The answer is economic growth, an increase in the maxi-
             mum possible output of an economy. Unlike the short-term increases in aggregate
             output that occur as an economy recovers from a downturn in the business cycle,
             economic growth is an increase in productive capacity that permits a sustained rise
             in aggregate output over time. Figure 2.2 shows annual figures for U.S. real gross
             domestic product (GDP) per capita—the value of final goods and services produced
             in the U.S. per person—from 1900 to 2009. As a result of this economic growth, the  20th Century Advertising/Alamy
             U.S. economy’s aggregate output per person was almost nine times as large in 2009
             as it was in 1900.



                figure  2.2


                Growth, the Long View            Real GDP
                                                 per capita
                Over the long run, growth in real GDP
                                               (2005 dollars)
                per capita has dwarfed the ups and
                downs of the business cycle. Except   $50,000
                for the recession that began the
                Great Depression, recessions are al-  40,000
                most invisible.
                Source: Angus Maddison, “Statistics on World  30,000
                Population, GDP and Per Capita GDP, 1–2006 AD,”
                http://www.ggdc.net/maddison; Bureau of Eco-
                nomic Analysis.                       20,000

                                                      10,000


                                                          1900  1910  1920  1930  1940  1950  1960  1970  1980  1990  2000  2009

                                                                                                             Year



                                                              module  2     Introduction to Macroeconomics       13
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