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Section 11  Summary


              6. With sufficient time for entry into and exit from an in-  market price, and the marginal revenue curve lies below
                dustry, the long-run industry supply curve applies.  the demand curve.
                The long-run market equilibrium occurs at the inter-  10. At the monopolist’s profit-maximizing output level,
                section of the long-run industry supply curve and the  marginal cost equals marginal revenue, which is less
                demand curve. At this point, no producer has an incen-  than market price. At the perfectly competitive firm’s
                tive to enter or exit. The long-run industry supply curve  profit-maximizing output level, marginal cost equals
                is often horizontal. It may slope upward if there is lim-  the market price. So in comparison to perfectly compet-
                ited supply of an input, resulting in increasing costs  itive industries, monopolies produce less, charge higher
                across the industry. It may even slope downward, as in  prices, and can earn profits in both the short run and
                the case of decreasing costs across the industry. But the  the long run.
                long-run industry supply curve is always more elastic
                                                                  11. A monopoly creates deadweight losses by charging a
                than the short-run industry supply curve.
                                                                     price above marginal cost: the loss in consumer surplus
              7. In the long-run market equilibrium of a competitive in-  exceeds the monopolist’s profit. This makes monopo-
                dustry, profit maximization leads each firm to produce  lies a source of market failure and governments often
                at the same marginal cost, which is equal to the market  make policies to prevent or end them.
                price. Free entry and exit means that each firm earns
                                                                  12. Natural monopolies also cause deadweight losses. To
                zero economic profit—producing the output correspon-
                                                                     limit these losses, governments sometimes impose pub-
                ding to its minimum average total cost. So the total cost
                                                                     lic ownership and at other times impose price regula-
                of production of an industry’s output is minimized.
                                                                     tion. A price ceiling on a monopolist, as opposed to a
                The outcome is efficient because every consumer with
                                                                     perfectly competitive industry, need not cause shortages
                willingness to pay greater than or equal to marginal cost
                                                                     and can increase total surplus.
                gets the good.
                                                                  13. Not all monopolists are single-price monopolists.
              8. The key difference between a monopoly and a perfectly
                                                                     Monopolists, as well as oligopolists and monopolistic
                competitive industry is that a single, perfectly competi-
                                                                     competitors, often engage in price discrimination to
                tive firm faces a horizontal demand curve but a monop-
                                                                     make higher profits, using various techniques to differ-
                olist faces a downward-sloping demand curve. This
                                                                     entiate consumers based on their sensitivity to price
                gives the monopolist market power, the ability to raise
                                                                     and charging those with less elastic demand higher
                the market price by reducing output.
                                                                     prices. A monopolist that achieves perfect price dis-
              9. The marginal revenue of a monopolist is composed of a  crimination charges each consumer a price equal to
                quantity effect (the price received from the additional  his or her willingness to pay and captures the total sur-
                unit) and a price effect (the reduction in the price at  plus in the market. Although perfect price discrimina-
                which all units are sold). Because of the price effect, a  tion creates no inefficiency, it is practically impossible
                monopolist’s marginal revenue is always less than the  to implement.






             Key Terms

             Price-taking firm’s optimal output rule, p. 585  Short-run industry supply curve, p. 600  Price regulation, p. 619
             Break-even price, p. 592          Short-run market equilibrium, p. 601  Single-price monopolist, p. 624
             Shut-down price, p. 593           Long-run market equilibrium, p. 602  Price discrimination, p. 624
             Short-run individual supply curve, p. 594  Long-run industry supply curve, p. 603  Perfect price discrimination, p. 627
             Industry supply curve, p. 599     Public ownership, p. 619














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