Page 612 - Understanding Psychology

PSYCHOLOGY
Self-Check Quiz
Visit the Understanding Psychology Web site at psychology.glencoe.com and click on Chapter 20— Self-Check Quizzes to prepare for the Chapter Test.
Assessment
Reviewing Vocabulary
Choose the letter of the correct term or concept below to complete the sentence.
Recalling Facts
1. In what three ways are attitudes formed?
2. Using a diagram similar to the one below, iden- tify and describe two methods of delivering a persuasive message.
Methods of Message Delivery
3. Which cognitive act are people engaging in when they convince themselves that they did not like the victim of their aggressive act?
4. What will be the effect on listeners if you use a very emotional appeal or if you pressure them to adopt your point of view?
5. What is the goal of brainwashing? How does brainwashing work?
Critical Thinking
a. attitude
b. compliance
c. identification
d. internalization e. self-justification
f. discrimination
g. self-concept
h. boomerang effect
i. sleeper effect j. brainwashing
1. A(n) __________ is a predisposition to respond in particular ways toward specific things.
2. A(n) __________ occurs when people seem to reach different conclusions about a message after a period of time has elapsed.
3. Trying to explain one’s behavior to reduce cogni- tive dissonance is called __________.
4. __________ occurs when a person wants to define himself or herself in terms of a person or group and therefore adopts the person’s or group’s attitudes.
5. Your __________ is how you see or describe yourself.
6. The most extreme means of changing attitudes is called __________.
7. __________ occurs when a person yields to the desires or demands of others to avoid discomfort or to gain approval.
8. A(n) __________ occurs when people dislike the individual delivering a message and respond by taking the opposite point of view.
9. The unequal treatment of members of certain groups is called __________.
10. __________ occurs when a person wholeheart- edly accepts an attitude, and the attitude becomes an integral part of the person.
Attitudes come from a variety of sources. Using the information in the chapter, what source do you think was most influential in establishing your attitudes? Why do
you think so?
2. Analyzing Information There are three process- es involved in changing attitudes. Provide exam- ples of an attitude being changed in each of the three ways. Explain which process is the most lasting process for changing attitudes and why.
3. Applying Concepts What are two ways that you can help reduce prejudice in your school or community?
4. Making Inferences One of the primary objec- tives of advertising is to get the viewers or listen- ers to remember the product. To what extent do you think familiarity with brand names influ- ences your choices in the market?
5. Synthesizing Information Think of a recent local or national political campaign. Focus on the kinds of persuasion techniques used by the candidates. How did they use central route pro- cessing? Peripheral route processing?
598 Chapter 20 / Attitudes and Social Influence
1. Evaluating Information