Page 613 - Understanding Psychology

Psychology Projects
1. Attitude Formation Use a variety of sources to find examples of the ways in which culture influ- ences attitudes. Find out about attitudes in other places of the world and compare those attitudes to ones in this country. Present your findings in an illustrated, captioned poster.
2. Prejudice Use magazine and newspaper arti- cles to find out about common stereotypes toward groups such as teenagers and the elderly. Create a cartoon illustrating these stereotypes and provide suggestions for eliminating them.
3. Persuasion Choose some issue on which you have a strong opinion. If you were given an unlimited budget, how would you go about persuading people to agree with you? In a written report, describe the sources you would employ, the channels you would use, the con- tent of your message, and the audience you would try to reach.
4. Attitude Change Study a recent or ongoing political campaign. What attitudinal change and persuasive strategies are being used? Collect examples of the strategies and report your find- ings in a brief presentation.
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Technology Activity
Locate examples of persuasion tech-
Assessment
Building Skills
Identifying Cause-and-Effect Relationships Review the advertisement below, then answer the questions that follow.
Practice and assess key social studies skills with Glencoe Skillbuilder Interactive Workbook CD-ROM, Level 2.
See the Skills Handbook, page 624, for an
explanation of identifying cause-and-effect relationships.
niques used by advertisers on the Internet. Print out pages of the advertisements and explain the techniques used to influence consumers. How effective do you think these advertisements are
in changing people’s attitudes?
Psychology Journal
After reading the chapter and class discus-
sions, would you revise the definition of prejudice that you wrote at the beginning of this chapter’s study? In your journal, write a one-page paper explaining whether or not prejudice is unavoidable.
1. Which function of attitudes does this advertise- ment illustrate?
2. Do you think this advertisement is an effective persuasive communication tool? Explain your answer.
Chapter 20 / Attitudes and Social Influence 599