Page 233 - Marketing the Basics 2nd

Key performance indicators A series of ratios used to evaluate the performance of an activity.
Kiosk marketing Placing mobile stands to disseminate corporate information or to collect contact information about a target market.
Lead market The best performing market.
Lead generation An online marketing strategy entailing creating
qualified sales leads.
Learning curve A relationship between experience and improve- ments in efficiency. The more often a task is performed, the less time is required to complete the task.
Licensing An agreement by a producer to allow an overseas producer to make the same product with the same name for sale.
Life-cycle segmentation Dividing a market into different stages of life.
Lifestyle A manner of living reflected in a person’s personal opin- ions, values and choices.
Link building A search engine optimization (SEO) strategy entailing the placement of hyperlinks to one’s website on web pages that contain similar content.
Line-stretching Lengthening the product-line to customers in up- or downstream markets.
Long tail The declining demand curve for a product.
Loss leaders Deliberately selling a product below cost to attract
customers.
Luxury goods A good where rising prices results in a less than proportional drop in demand.
Market segmentation Dividing a heterogeneous market into smaller groups of similar characteristics.
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