Page 241 - Marketing the Basics 2nd

glossary 233
Veblen goods A good where rising prices results in higher demand.
Viral marketing A marketing strategy that entails encouraging individuals to spread a marketing message to members within a social network.
Word association A type of analysis where the tester prompts the subject for an immediate answer to uncover what types of asso- ciations the subject has made with a product.
Word of mouth When a customer shares their experience of a product with another.
Workload approach A model that evaluates the total amount of resources used to perform a task.
Z-test A test applied to a null hypothesis claiming a sample size of more than 30 is a z-distribution.