Page 245 - Marketing the Basics 2nd

exporting: active exporting 201; occasional exporting 201
exports: domestic-based 202; indirect export 202; overseas tradeshows 203
Facebook 22, 68, 73, 74, 78, 100, 128
fair pricing 104
fast follower 106
Fayol, Henri 6
FDI see foreign direct investment Ferrari 14
Fiat 206
five forces model 25
fixed costs 112
Flickr 74, 100
focus groups 189
foreign direct investment 206 forward invention 211
Four Seasons Hotel 33 Friedman,Thomas 199
gain and risk sharing pricing 124 GDP see gross domestic product gender segmentation 41
General Motors 20, 206 Generation Next 184 Generation X 42, 184 Generation Z 184
geographic segmentation 39 geographical pricing 125
global marketing 210 globalization 2,7,199
goods: high involvement 180; low
involvement 180
Google 8,37,70,73,74,99,100,
101, 122, 142
grey markets 125, 213, 214, 215 gross domestic product 25 gross rating points 146
group 183
Groupe Bull 213
guerrilla marketing 145
Hallmark 34
index 237
Hawaii Tourism Board 54 hierarchy of effects model 133 high power distance 209 Hilton, Paris 136
Hitachi 200
Honda 27,53,86 hybrid sales force 157
IBM 11, 59, 62, 87, 94, 108, 126, 152, 155, 160, 180
image differentiation 59
IMC see integrated marketing
communications
income segmentation 41 individualism 208 influencers 183
initial benefit statement 163 integrated marketing
communications 132 intensive distribution 96 international marketing 203 Internet:communities 69;
declining demand curve 67; interactivity 67; network effect 68
interviews 190 iPod 16, 86, 185 Isuzu 206
JIT see just in time delivery joint venture 205, 206 just-in-time delivery 61
Kaushik,Avinash 80
key performance indicator 73 kiosk marketing 173
Kleenex 16
KPI see key performance indicator Kraft 212
Lands’End 203 Lauren, Ralph 14, 126 lead markets 207 learning curve 87, 116 legitimate power 97 Lexus 8, 49, 86