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“We had an opportunity to review and add our own concepts to all of our event advertising. The Gordon Company conducted the sale as an extension of our team and all advertising and marketing was adjusted to fit the Zimmer Brother’s philosophy and style.”
– Michael Gordon
The Gordon Company Solution and Accomplishments:
• Provided productive supplemental merchandise that aligned with the Zimmer Brothers brand and drove incremental event sales
• Exceeded original sales projections, surpassing the inventory reduction goals by 18%
• Surpassed the projected return on excess merchandise sold by 46%
• Generated 54% of their two-year average annual sales in only a five-week period of time
“I put my confidence in The Gordon Company from the beginning of the sale; however I truly believed they over- projected the numbers. After the first week, they earned my trust and I was convinced that the projection would be met or exceeded. Ultimately, they blew the original projection out of the water, making me one happy store owner.”
– Michael Gordon
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