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• Help to transition customers from the closed Eastview Mall store to the remaining store
• Recommend future merchandise needs with styles that performed well
• Maintain Mann’s brand image and excellent reputation throughout the sale event
“The Gordon Company’s strategy produced sales results that were above my wildest expectations! I looked at several different providers for this style of service and I know we made the right decision in choosing the Gordon Company.”
– Nancy Mann
The Gordon Company Results:
• Substantially increased cash flow with the movement of vast amounts of aged inventory
• Projected sales of owned inventory were exceeded by 12%
• Out of the 1,985 purchases during the sale, 387, or nearly 20%,
were new customers
• Conducted the sale professionally, stabilized the business, and protected the Mann brand
• Over the 47-day event period, total sales increased more than 3.5 times over the same period in the previous year
• Provided guidelines for future marketing based on solid analytic research
“I want to personally thank the Gordon Company for helping us get back on our feet. They came in with a flawless plan, executed it well, and made it turnkey and easy. They gave us a needed shot in the arm and helped us stabilize our business. Thanks to the Gordon Company we are cash flow positive for the first time in a long time!”
– Robert Mann
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