Page 51 - Demo

“One of our goals was to build our customer base while liquidating much of our unwanted and under-performing merchandise. With their terrific marketing plan, The Gordon Company achieved both primary goals, and helped us ensure a successful future.”
– Rick Hamann
Incredible Sales Results
• Sales during the event approached nearly two and a half times the volume of the same period in the prior year
• Actual gross margin on client goods was 35.44%, a remarkable figure for an inventory reduction sale
• A lower average discount on client-owned goods during the sale allowed Sartor Hamann to pocket much more cash than expected
• Over 28% of the customers (over 1,000) were new to the stores and were added to the client’s data base and mailing list, and those new customers purchased approximately 40% of all sales generated.
“When you take a company like ours with its great reputation in the market and combine it with The Gordon Company and their great sale formula, you have a HUGE success story.
– Rick Hamann
“We had over 6,000 people come through our doors and almost 4,000 transactions in total. Our Gordon Company consultant was in our stores from opening to closing every day. That’s like 75 hours a week and made for a great and fun sale. We would recommend The Gordon Company to any high-end jeweler who wants to reduce their aged inventory. Trust me,
it works!”
– Don Hamann
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