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INVENTORY REDUCTION & CASH RAISING EVENT
DAVID GARDNER JEWELERS
––– College Station, Texas –––
As a first generation fine jeweler in College Station, TX, the home of Texas A&M University, David Gardner and his wife, Julia, built a very successful jewelry business over three decades. But in recent years, they had begun to notice a change in the buying habits of their customers. David, in particular, recognized that, unlike watches (where brands were very strong), the consumer was more frequently asking for custom-made, one-of-a-kind jewelry pieces. In order to implement this change, David needed to redefine his business model and build capital by reducing aged inventory levels of both branded and generic jewelry pieces. The vehicle chosen to do this was a carefully designed inventory reduction sale event.
“The Gordon Company has been amazing. We achieved our monetary goals and significantly reduced our under- performing inventory levels. We are now prepared to change our business model with strength and assurance.”
– David Gardner
The Gordon Company Assignment:
• Create a customized sale event for David Gardner Jewelers that would significantly reduce aged inventory levels
• Raise the cash needed to move the business forward in a new direction to fit the buying habits of their clientele
• Use upscale advertising and marketing methods to maximize sales results while at the same time respecting the store’s exceptional brand image in the community
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