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• Protect, maintain, and even build the Jack Lewis brand name as Bloomington’s leading luxury jeweler
• Develop a retirement/transition sale plan to sustain the company’s profitability
• Prepare an integrated sales plan, including a sales and advertising strategy subject to supplier advertising limitations
• Recommend an optimum pricing strategy for aged and underperforming inventory to maximize cash flow
The Gordon Company Solution and Accomplishments:
• The firm’s iconic, high-quality jewelry position within the market was upheld
• The standards in adhering to AGS “Ethical Business Practices” and high profile brand advertising guidelines were met
• The return on non-productive and aged inventory was maximized
• The successful sale of the business to John Carter was consummated
“The Gordon Company was selected because of their vast experience and professionalism, their ability to offer an event such as this without denigrating the history and legacy of the company, and their track record of producing outstanding results, which they did. I did my homework and we all got A’s.”
– John Wohlwend
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