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• Increase awareness of the H.C. Reid & Son Jeweler’s brand and attract new customers
• Increase the store’s customer mailing and email list
• Recommend an incremental pricing strategy to maximize cash
flow and margin
• Design and develop a customized marketing and advertising strategy
• Test product that H. C. Reid & Sons had not carried but was interested in acquiring
• Manage, analyze and control the sale to react to changes in local market conditions
• Prepare reports that compared sales, discounts, and margins to control the sale event and identify sale trends
The Gordon Company Solution and Accomplishments:
• Achieved 2.81 times greater sales volume during the event compared to the same period the previous year
• Exceeded the original sales projections by over 40%, and exceeded the original margin projections by over 38%
• Maintained a lower discount rate than projected, resulting in more profit for the firm
“I am very happy with the overall sales results. My accounts payable are close to zero. That is a tremendous weight off
of my shoulders”
– Harry French
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