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RETIREMENT/INVENTORY LIQUIDATION SALE
HUFFORDS JEWELRY
––– St. Louis, MO –––
Huffords Jewelry has been a fixture in the greater St. Louis community since 1948, providing customers with fine jewelry, quality brands, and exceptional service. Duff Hufford was ready to take a step back from the daily operations and to move into semi-retirement with the intent of handing the reins over to his son, Dan, as the third generation jeweler to run the family store.
The Goal
The family’s goal was to embrace Duff’s transition with a celebration and major sale event for the community. In the process, a sale of this mag- nitude would eliminate aged merchandise, allow for a cash infusion into the business, increase the customer base, ensure the financial health of the business, and give Dan Hufford the opportunity to put his take on the store’s future.
“The Gordon Company was recommended to me by a fellow store owner and after speaking with the principals, I knew they would be the best choice. I committed to follow their detailed instructions and action plan, despite having questions along the way. But I became a true believer when I started seeing the results and I never turned back.”
– Duff Hufford
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