Page 7 - Da Vinci California®
P. 7
- YOU CAN LOOK LIKE YOU DO LIFESTYLE”
TARGET AUDIENCE
A heritage Brand like Da Vinci California tends to have a wider audience, generationally speaking. The timeless designs and excellent quality have made Da Vinci California a collector’s Brand, and the celebrity following through the decades has given Da Vinci California cult status.
Many household name Brands emulate the Da Vinci style, which shows that this Brand is still as current today as it was hot in the 1950s. The price points vary as much as the age groups do which is a further testament to the everlasting heritage of the Da Vinci California Brand.
MASS BRANDS drawing inspiration from the Da Vinci style:
ALL SAINTS | BOO HOO | TODD SNYDER | ZARA MEN | TOMMY BAHAMA | STEADY
E
