Page 14 - YBBBS Annual Report 2021

WHERE WE ARE GOING 2022’s Revenue Goals

Meet Our Donor Relations Director Donor Profile: The chart below demonstrates our revenue goals for the upcoming year
with a focus on increasing individual giving and grant funding.
Gene & Barbara Polk

Gene and Barbara Polk have been gracious, Goal for 2022: $900,000
In the coming year, we
generous donors and supporters throughout
will continue to apply
their history with the agency through
what we have learned
numerous events and campaigns.
over the past two years 15% Foundation & Corporate Gifts
to our fundraising and “We are grateful for ongoing supporters like
engagement plans. We the Polk’s, who have been instrumental to the
have hired professional agency maintaining and growing its 50 years 35% Individual Gifts
fundraising staff to lead of service to this community. 20%
these efforts with purpose Multi-year
and intentionality. investments Grants

to YBBBS have 30%
This past January, we allowed us Events and Campaigns
welcomed Marlo Dykeman to increase
to the YBBBS team to organizational
serve as our Donor Relations Director, who has an eight-year capacity and
history of working in the nonprofit sector. sustainability to Gene & Barbara Polk
To reach these goals, our fundraising team has put an innovative plan in place that is rooted in
provide quality evidence-based practices that are relationship-based to keep supporters of the organization stewarded
“We are so excited to have Marlo on board at YBBBS. Marlo programming to the current matches in the in order to understand the immense impact an investment has on YBBBS.
has mentoring in her heart. Her smile and attitude are program while also enabling us to enroll
infectious, and she is as creative as she is knowledgeable. additional children year after year who need Additionally, the giving plan includes strategies and activities to generate new supporters
Our staff is already learning from her experience, and she our services the most,” said YBBBS Executive of our mission.
has jumped right in with our team and stakeholders,” said Director, Erin Mabery.
Erin Mabery, Executive Director of Yavapai Big Brothers Big We encourage community members to engage with YBBBS in the following ways:
Sisters. “Ongoing support gives YBBBS the runway
that we need to continue to be a healthy
• Host a gathering and connect your network with YBBBS
“Being a Yavapai County resident, she is already familiar with organization while providing the space to
our proud county residents but is eager to meet our newest innovate and grow. As we approach this • Join us at events. Watch azbigs.org as event details are released:
– BFKS in April 2022
neighbors. I can’t wait to see what Marlo brings to the table, next phase in our organization’s history, – Mentoring Symposium May 7, 2022
and I feel she is excited to be with us, serving our incredible growing our services in depth and in width, – Annual Gala Nov. 12, 2022
communities.” these multi-year investments will be key in • Make a tax credit contribution to YBBBS
continuing to support this work.” • Consider a multi-year investment
“Our fundraising approach is to dedicate staff resources • Assess if your employer will match your gift
to where we have the greatest opportunity for success. We Ready to make a multi-year investment and
recognize the need to continue to differentiate our revenue increase your impact? Contact Marlo
sources for increased financial sustainability, which will Dykeman at mdykeman@azbigs.org to
support the delivery of YBBBS’ comprehensive programming,” explore projects that need your ongoing Visit our website for more information or contact our Donor Relations Director, Marlo Dykeman
shared Marlo. support! directly at mdykeman@azbigs.org

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