Page 13 - Schaeffler Brandplaybook
P. 13
PURPOSE
WE PIONEER MOTION TO ADVANCE HOW THE WORLD MOVES
Why are we here and what is our meaning of existence in these times of constant change? Our purpose describes how we contribute to building sustainable value for our stakehol- ders and society as a whole.
The passion for technology and innovation has always been a core element of our DNA, and it is precisely this pioneering spirit, together with our courage and curiosity, that continu- es to drive us forward. Motion and mobility are key factors for successfully meeting our global challenges. What will propel us forward is our ability to rethink and produce pio- neering solutions for motion and mobility. Our purpose in today’s environment is therefore just as relevant as it was at the beginning of our 70-year history when the invention of the cage-guided needle roller bearing put Schaeffler at the forefront of motion and mobility.
Brand Identity
Purpose
