Page 12 - Schaeffler Brandplaybook
P. 12
OUR IDENTITY
1
We want to be the preferred technology partner for our customers
4
We are a global company with a local presence throughout the world
Brand Identity
Our Identity
2
We are an automotive and industrial supplier
3
We develop and deliver components, systems, and services for the entire pro- duct life cycle
5
We concentrate on five focus areas
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We combine innovation, su- perior quality, system un- derstanding, and high-pre- cision manufacturing into a unique strength
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We want to be the preferred technology partner for our customers
8
We live by the values of a global family business
