Page 16 - Schaeffler Brandplaybook

BRAND VALUES AND BRAND BEHAVIOR
Brand Identity
Brand values and brand behavior
Actions speak louder than words. In actions we prove who sacti- ons speak louder than words. In actions we prove who Schaeff- ler is. “We pioneer motion” is not only our claim – it is a com- mitment from all our employees to embrace and to live the strong values that have formed the foundation of our company since its beginnings. Our four core values are the cornerstones of everything we want to achieve with our strategy – they incor- porate our heritage and enable our future: Sustainable, Innova- tive, Excellent, and Passionate. In essence, they guide how we behave as Schaeffler employees and ambassadors, helping us to bring our brand and culture to life.
Alongside our four core values, diversity & inclusion comple- ment our corporate culture. We believe that our differences dri- ve innovation and lay the foundation for our success – because only through unique perspectives, we advance how the world moves. This is why we are committed to a culture in which di- versity is not only recognized but also valued and lived. As we strive to build a respectful and inclusive environment in which everyone feels encouraged to contribute, our commitment to di- versity & inclusion is closely linked to our values and deeply an- chored in our behaviors.