Page 17 - Schaeffler Brandplaybook

Sustainable
We assume responsibility for the future of Schaeffler Group and coming generations. With continuity and a long-term view.
• We’re proud of our successes today, but not without ha- ving tomorrow in mind already.
• We work as resource efficient as possible, for ourselves and for our customers.
• We always consider a product’s entire lifecycle and mini- mize our ecological footprint.
• We act with integrity, reliability and truthfulness.
• We behave respectfully in every interaction and value everyone’s contributions and ideas.
Innovative
As pioneers we know: For (almost) every problem there is a solution. If not, we will create one.
• We inspire our customers and partners with fresh per- spectives and our pioneering spirit.
• We incorporate diverse perspectives in our decision-ma- king, as our differences drive innovation.
• We’re open to ideas and anticipate technological de- velopments in our markets and beyond.
• We understand innovation as a means to improve our own and our customer’s competitiveness.
• We live a can-do-attitude and foster creativity and colla- boration in our ways of working.
Excellent
We strive for the highest quality in everything we do. No matter where and when.
• We don’t stop, when it’s good. We always challenge ourselves whether there’s a way to still make it better.
• We assume an entrepreneurial mindset and always go the extra mile, for Schaeffler and our customers.
• We measure our excellence.
• We understand excellence beyond product quality, for us it is a mindset and the basis for our collaboration.
• We foster an inclusive culture where we empower each other to grow and thrive.
Passionate
Brand Identity
Brand values and brand behavior
What drives us is curiosity, fascination for innovative tech- nologies and the joint success with our customers.
• We listen to our customers, put ourselves into their shoes and co-develop solutions with them.
• We treat our customer’s challenges as if they were our own.
• We excite our customers with our purpose to advance how the world moves.
• We are proud to be part of Schaeffler, united by our fasci- nation for technologies and continuous drive for success.