Page 22 - Schaeffler Brandplaybook
P. 22
CLAIM
We want to shape the future of mobility and motion in cooperati- on with our customers, partners, and society. That is what drives us and expresses our identity – summarized concisely in our claim.
WE PIONEER MOTION
Our claim consciously incorporates the past, sums up our strate- gic orientation and our corporate purpose. It describes our iden- tity and our positioning as an integrated automotive and indust- rial supplier in a short, emotional, easy-to-remember statement. We use it to communicate quickly and clearly what the Schaeff- ler brand stands for – today and in the future.
“We” embodies our identity as One Schaeffler. Only together can we shape progress in motion and mobility.
“Pioneer” stands for our innovative spirit that was rooted in our invention of the cage-guided needle bearing and continues to propel us forward in shaping the future of motion and mobility.
“Motion” represents our offering as an integrated automotive and industrial supplier and thus forms the foundation for our ten sectors defined across all divisions.
Brand Indentity
Claim
