Page 33 - Schaeffler Brandplaybook

Many of our products and solutions stand out due to their inno- vative strength and special features. At Schaeffler, we use labels to signal these characteristics to our customers.
Apart from highlighting certain product features, labels can be used to emphasize a specific technology, or a special topic or commitment. A label is not always tied to a specific brand and can be used across product brands. While a label only has a vi- sual appearance and mainly serves for information purposes, a brand has its own identity and represents a sum of ideas and emotions anchored in stakeholders’ minds, creating a unique ex- perience.
Due to their informative nature and prominent appearance, la- bels can be an effective tool for marketing purposes. As we aim to make the most of their impact, we apply them across various touchpoints, from sales materials to product packaging to fairs. However, to maintain the value of our labels, we only use them when the characteristics specified through the label are fulfilled.
X-life:
X-life is our seal of quality for particularly high-performance rota- ry bearings and linear products. These products are characteri- zed by longer durability and service life, resulting from higher basic dynamic load ratings compared to conventional products.
Structure
Labels
LABELS