Page 36 - Schaeffler Brandplaybook
P. 36

FOUR
MIGRATION
PATHS
Structure
Four migration paths
 Direct integration
Step wise integration
Endorsement
No integration
A Schaeffler Brand
 Small company size low brand equity
 Acquired brand
 High brand equity, complementary or newoffering
 Acquired brand Acquired brand
A Schaeffler company
 High brand relevance esp. for customers & employees, differing customer base
 Acquired brand Acquired brand
A Schaeffler company
 Independence strategically desi- red or conflicting reputation
 Acquired brand (no change)
 














































































   34   35   36   37   38