Page 43 - Schaeffler Brandplaybook
P. 43
CONCEPTS
Corporate Design
Concepts
Consistency in our product naming as well as common quality criteria help to make sure that all our names pay off for our desi- red positioning.
Our multi-step naming process facilitates the name develop- ment across divisions and regions. The different steps of this process give guidance from project initiation until product re- lease, while providing enough room for your own creativity and ideas.
