Page 45 - Schaeffler Brandplaybook
P. 45
Corporate Design
Logo
LOGO
Our company logo is like a personal signature – individual and unmistakable. It shows unambiguously that Schaeffler is the sender on buildings, vehicles, promotional articles, product pa- ckaging or online applications. Logo font: Serif linear antiqua. Clear, timeless, unique and always modern. It needs to breathe – that’s why it always has a defined protected space. The iconic combination of green and white stands for our brand like no ot- her and is therefore our color variant for the standard case. Our Schaeffler brand is our one and only Masterbrand. That’s why it always stands alone.
