Page 46 - Schaeffler Brandplaybook
P. 46
SCHAEFFLER ENDORSEMENT CONCEPT
Corporate Design
Schaeffler endorsement concept
A Schaeffler Brand
A Schaeffler Brand
Our Group has strong product brands. When these appear inde- pendently, we make sure that the reference to our umbrella brand always remains visible. To communicate this clearly, the FAG and INA product brands have carry the reference “A Schaeffler Brand”, which shows the direct connection to our Masterbrand.
A Schaeffler Brand
We treat other independent corporate brands that we have acqui- red according to the same principle.
