Page 32 - BOCAR - CD Manual Brandbook

BRAND OVERALL & EMPLOYER BRAND
PRIMARY COLOR.
HEX: #001e50
RGB: 0/30/80
CMYK: 96/73/49/56* PMS PANTONE®: 655 C*
*APPROXIMATE VALUES
BOCAR TRUST BLUE
COMPANY
BRAND COLOR CODES
The BOCAR TRUST BLUE is the primary color and must be used predominantly. The secondary colors only serve as spot colors to define subject areas. You may e.g. B. can be assigned to the respective subject area as a frame color or as
a color area. All colors must not be mixed together in gradients.
90%
HEX: #193461
RGB: 25/52/97 CMYK: 87/66/44/51*
70%
HEX: #4c6184
RGB: 76/97/132 CMYK: 67/51/35/39*
50%
HEX: #7f8ea7
RGB: 127/142/167 CMYK: 48/36/25/28*
30%
HEX: #b2bca
RGB: 178/187/202 CMYK: 29/22/15/17*
80%
HEX: #334b73
RGB: 51/75/115 CMYK: 77/58/39/45*
60%
HEX: #667896
RGB: 102/120/150 CMYK: 58/44/29/34*
40%
HEX: #99a5b9
RGB: 153/165/185 CMYK: 38/29/20/22*
20%
HEX: #ccd6de
RGB: 204/214/222 CMYK: 19/15/10/11*
Brand Book & Design Manual 2024 32