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So, a few months ago, we asked ourselves, “how could we guarantee a Host can find and
capture a Big Purpose that people want to join?”

After a ton of experimentation, a lot of trial and error, and one big breakthrough, we’ve
figured out an even easier way to get a fantastic Big Purpose people want to join and be a part
of.

The Breakthrough Strategy for a Better Big Purpose

Here’s the three step, breakthrough strategy for guaranteeing a Big Purpose that people want
to join:

Step 1: Focus on a Transition

Your Ideal Members—or the people most likely to join a community, take an online course, or
sign up for a membership—are people looking to enjoy, create, or master something new in
their lives.

Focusing on a transition, or the process or period of people changing from one state to
another, is the single easiest way to find people motivated to join and contribute to your
community.

By starting with a transition to define your Ideal Member, you can more clearly see who your
community will bring together, and how they are the people who need your community the
most right now. This is the first section of the Big Purpose formula.

Step 2: Define Results

Once you have your transition, skip to the end of your Big Purpose to define the results.
These are the things someone in your transition wants to get. They might include building
better habits or practices, finding amazing artists to collaborate with, navigating work to
build a successful career, making decisions that will lead to better health, or mastery of an

all-consuming interest.

This is the “so that we can” finale to the Big Purpose formula. While it’s out of order, it makes
things so much easier to move from transition to results as you build your Big Purpose.

Now an Ideal Member can quickly find you by their transition and see the promise of your
community by the results they will be able to achieve.

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