Page 12 - Warwickers Customers Count vflip2

business context Begin by populating your business context map to have a complete overview of everything that is going on in the business from a customer experience lens. A great learning journey for the business – for customer facing and support colleagues. It is the big picture – literally it should be visual – it provides brain food for focus, opportunities, points of leverage, quick wins, necessary endings, new beginnings, themes, stories, challenges and potential risks. Most importantly it seeks alignment and establishes ownership. A great planning tool too! 12 CUSTOMER CENTRICITY BUSINESS CONTEXT