Page 16 - INQ TITO lulu v2 final

Leadership

and 5 Frogs

One or Five?

Five because deciding and doing are The Leadership role as a communicator is
completely different things. Leaders are crucial to build a strong brand and
role models – good, mediocre or bad – engage people. This is not about Annual
their choice. The say/ do gap is one of Roadshows with snazzy Power Points to
the biggest issues in businesses of all music. It is about a continuous ongoing
sizes. There needs to be a leadership dialogue – where what they say and what
wake up call to explain they cannot live they do matches – and it tells a story as
by a series of soundbites alone – trust is they lead by example.
earned and ‘real’ has currency right
now. People watch Leaders – not just It is at the essence of their Leadership
what they say but more what they do. role to tell an inspiring, compelling and
When it works it inspires, people connect, well crafted story – in what they say; and
join tribes, engage and follow. When it then to show how they live it.
doesn't work it spreads cynicism,
disillusionment and mistrust. A say/do match should be embodied in
who they are as a Leader - intentional.
Despite an increased focus on purpose inspiring and authentic.
organisations are sorely lacking leaders
who are aware of and deeply connected
to the purpose behind their work. Leaders
who do not connect are not intentional in
what they do – they are more likely to get
distracted by novel trends, give up when
going gets tough and can be viewed as
opportunistic by employees and
customers.

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