Page 6 - Warwickers Fresh Thinking v2014

fresh thinking means: 1. Creating competitive advantage. 2. Understanding and meeting the real needs of real people. 3. Purposeful customer centric creativity. 4. Contributing to the bigger ‘why’ in your business. 5. Turned on and tuned in talented teams. 6. Harnessing the best, most cost effective, efficient way of running and growing a business. 7. Creating new assets. 8. Shipping more new stuff. 9. Adding value. 6