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                  in?  most         even     and  to  the  they    They  what     They        for  in   your  role
                  fit               is         easier  to  –    mostly  of   business  determining  Investors  suppliers
                  they  and  ;         belonging.  bosses  is  relation  are  leadership.  heart  experience.  inspiration.  important  contributing  and  every

                  where  grow?      distinction  and  their  it  –  in  belonging  customers  the  the  in  by  supporting  with  are  role  in


                  is?,  can         this     on  do  you  and      the  at  customer  work    they  and  their  everyone,
              ell Me Why ME?
                  role  they        -  engagement  them  contribute  pride  accordingly.  their  support  team  customer  providing  business  relationships  why  engaging  matters.

                  their  how        AI       focus  everything  they  as  the  of  great  to  the  and  grow.  between  help  role

                  what  help? Why what they do is important for the organisation?  Now and into the future.  Agentic  that  how  builds  act  ways  they  a  for  the  on  better  knowing  listening,  sight  can  that

                  –  can            of  contribution,  charts  of  and  This  and  and  member  deliver  responsibilities  guidelines  and  of  at
                  know  they  WHY?             heart  upon.  are  worthwhile  both  every  can  deliver  work  return  Everyone  them  of  line  story  best


                  to  how           introduction  focus,  the  act  they  experience.  works  business  and  turn  with  to  priorities,  to  a  foundations  get  the  personal  the
                  wants  doing?  personal  for  -  organisation  at  and  where  their  something  Support  the  in  they  everyone  responsibility  provide  to  the  stakeholders.  to  helps  ways.  explain  being


                  individual  are  they  their importantly,  imminent  the  important  the  ditch  customer  the  understand  sees  and  of  within  organisation  that  so  do  Leadership  does  direction,  a  have  Board  the  provides  other  business  innovative  should  Each  why






              T   Each  how         With  more  you  If  put  explain,  Everyone  customer  part  are  Functional  colleagues  the  put  they  As  supporting  purpose,  also  and  also  It  and  the  more  This  purpose.  understand
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