Page 53 - Microsoft PowerPoint - LifeWork Workshop PlayBook
P. 53
SESSION 2
Brand Truths, Tweaks and Touchpoints
LEARN: Review, refine, reflect and act with clarity.
Purpose
Ø Identify what is working what needs tweaking and what to remove
Ø Build on the narrative and add resources
Ø Determine the most important touchpoints to focus on to build the brand
effectively.
Radically Useful Questions
• What have you said, shared or changed since we met?
• What’s working — and what’s wobbling?
• What story or phrase has stuck with you?
• What new truth about your brand has revealed itself?
• What’s your next visible step?
