Page 8 - Microsoft PowerPoint - LifeWork Workshop PlayBook
P. 8
SECTION 1
Fresh Eyes Review
Start where you are, not where you think you should be.
Purpose
Ø Looking at where you are with curiosity, not judgment.
Ø To reflect honestly and with curiosity on your current brand story — what’s working,
what’s missing, and what might be evolving to identify ‘Where we are now’.
Radically Useful Questions
• What is your story?
• Why are we doing this?
• Who are you? At your best? At your worst? (SWOT?)
• What drives you?
• What do you really want?
• What do people consistently come to you for?
• What’s energising you — and what’s draining you?
• What is your brand narrative now?
• What’s no longer true about your story or strengths?
• What’s missing from how others see or experience you?
• If your brand was a headline right now — what would it say?