Page 35 - FuturePROOF Guide 2025

This is about building a business that doesn’t just sound good in theory—but actually
works in the messy, chaotic, algorithm-squeezed, AI-filtered, recession-fragile world
we’re now in.

Here’s what we’re working with now:

PILLAR 1: CASH + FINANCES → Future-Back Financials

Most entrepreneurs only think about their finances when they’re in a panic.
They look backward.
They focus on what’s in the account now, not where things are headed.
They obsess over expenses, but forget about energy ROI.

In this new world?

You need a future-backed relationship with money.

This isn’t about “getting rich.”
It’s about building a business that funds your mission, protects your nervous system,
and allows for optionality—no matter what the market does.

Here’s what to build:

- A 12-week rolling financial map (updated every 7 days): Know your
cash-in/cash-out, week by week.
- Runway awareness: You should always know how many weeks you can
operate without new sales.
- Cash infusion plans: Every business should have 3–5 ways to generate quick
cash in under 72 hours.
- Multiple liquidity levers: Offers, clients, payment plans, credit, emergency
reductions.
- Revenue by design: Every month, define what revenue you want, how you’ll get
it, and how quickly.

Money loves speed.
But money also loves clarity.
And the more clarity you have, the more confidence you create—for you and your
clients.

PILLAR 2: STRATEGIC PLANNING → Adaptive Strategic
Planning