Page 100 - The Bootstrapper Bible

ChangeThis Most big-company founders hate what their companies have become. They rail against the slowness, the bureaucracy, the inability to get anything done anymore. What they need is someone like you. Someone who can take on a specific task and turn company assets into gold. Youʼll be amazed at how easily you can license a brand name or do deals for ad space or take over projects for a big company. Occasionally, the company will pay you up front, just to maximize the chance of success. Western Electric used to be the number-one manufacturer of vacuum tubes (the things that glow inside old radios). Acquired by mammoth General Electric, the Western Electric factory in Kansas was defunct and the brand name was in mothballs. An entrepreneur went to GE and licensed the Western Electric name. And he got GE to throw in the factory practically for free. GE gets some income on the margin, and the bootstrapper gets a brand heritage and a factory that would have cost him millions of dollars to build. Youʼd be amazed at all the products that arenʼt made by the companies you think make them. Fisher-Price eyeglasses for kids. Sears roofing services. Flintstones vitamins. Corporations large and small are eager to find bootstrappers who can turn their wasting assets into cash. Is it that easy? Follow 9 rules and you automatically succeed? In a word, yes. But following all 9 rules isnʼt easy. It takes commitment and concentration. You wonʼt hit every one every day, but theyʼre a great place to start. Good luck. Have fun. Thanks for reading. | iss. 6.01 | i | U | X | + | Send this to a friend. CLICK HERE. h 100/103 f