Page 4 - The Road to Reinvention by Josh Linkner

The process of creative breakthroughs is marked by the same pattern, one that is so often completely misunderstood. Sure, there are bursting moments of creative insight, but the research shows that most creative breakthroughs come by chipping away at a problem. Too often, people use the words reinvention and turnaround interchangeably. In fact, these are radically different concepts. Turnarounds are generally reactionary, desperate responses to crushing challenges. Much like a drowning swimmer who will scratch and claw at anything in order to live another day, the goal in a turnaround is simply short-term survival. Turnaround Reinvention Timing After something devastating happens to the Ideally when a company or person is company, community, or individual (reactive) thriving (proactive) Characterization Digging out of a hole, often through spread- Doubling down on innovation, nurturing sheet-based cost cutting, layoffs, and a creative culture, letting go of past success control by executives or outside consultants and architecting for the future Outcomes Destroys morale and is largely ineffective Breathes new life, opens new possibilities, drives sustainable growth ChangeThis | 119.02