Page 8 - 72nd Annual Conference Brochure
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James Lawrence
James Lawrence
James “The Iron Cowboy” Lawrence’s
combination of energy, humor, determina-
tion, and achievements captivates his audi-
ence and creates an inspirational and awak-
ening phenomenon for all.
James earned his “Iron Cowboy” nickname
because of the hat he wore during the mar-
athon portion of his Ironman races so that
his children could identify him quickly. In his
book, Iron Cowboy: Redefine Impossible,
James shares how, with two Guinness World
Records under his belt, he wondered if he
had truly found his mental and physical lim-
its. He knew there was more. So, with his
family in tow, he attempted to do what ev-
eryone said was impossible: 50 full-distance
triathlons in 50 states, on 50 consecutive
days—a feat that inspired the documenta-
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KEYNOTE SPEAKER
ry Iron Cowboy: The Story of the 50.50.50,
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THURSD
THURSDAY, JULY 17 TH which was released in 2019.
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Sports Illustrated ranked James among the
Redefine Impossible
Redefine Impo s sible “Fittest 50.” RedBull declared that “when it
comes to endurance, he is unstoppable,”
and Success magazine named him “The
When James Lawrence (the Iron Cow- Most Enduring Man in the World.”
boy) announced his plan to complete In 2021, The Iron Cowboy accomplished the
50 Ironman competitions in 50 consec- impossible again, completing an even great-
utive days in all 50 states, the only per- er challenge, the Conquer One Hundred, a
full-distance triathlon that takes over 100
son who believed he could do it was his consecutive days—140.6 miles a day for 14
wife, Sunny. An Ironman consists of a weeks for a total of 14,060 miles.
2.4-mile swim, a 112-mile bike ride, and His combination of energy, humor, deter-
a 26.2-mile run. But to complete those mination, and achievements captivates and
distances and then make it to the next inspires. His story of reaching new limits is
state in time to do it all over again the one everyone can relate to. He is an ordi-
next day? Impossible. In this presenta- nary guy, whose extraordinary personal sto-
tion, he describes the herculean 50-day ry will make you laugh, cry, and motivate
journey and all the extraordinary, mis- you to reach for the impossible, achieve it,
erable, and life-threatening events that and then do it again...
happened along the way—and shares
his strategies for developing the mental
strength and endurance as well as the
inner belief, conviction and faith in one’s
team that are key to achieving your own
personal definition of impossible.
Note: The First General Session will begin
promptly at 11:15 a.m. with luncheon ser-
vice followed by keynote program speaker.
Attendees are requested to be on time and
to stay for the entire session to minimize
disruption.
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