Page 31 - Autumn Winter 2022 Programme Catalogue

new

food for thought greenwash, explained with
hamsters

More than a third of the world’s food is wasted, What is the difference between green action and
accounting for around 8% of all greenhouse gas green “action”? We’ve recruited a team of climate-
emissions. And where does this waste go? The vast conscious hamsters to help explain how to spot
majority, to landfills. Featuring Simmie Vedi - freelance businesses and industries that are greenwashing. As
Chef based in Cardiff, and Douglas McMaster - we explore our furry friend’s hometown of Hutchville,
founder of the world’s first zero-waste food restaurant, we expose various questionable practices these
this short film explores the creative ways that humans cute rodents are using to mislead customers about
and the food industry itself are re-imagining food their climate credentials. Back in the real world, on
waste. It’s about a creative revolution that many of our journey to a better future, it’s critical to identify
us do not know about yet - a revolution that truly has green-speak, call it out, and demand concrete
the power to change the world. climate action.

genre: waterbear original genre: waterbear original
format: 1 x 4’ / HD / 2021 format: 1 x 5’ / HD / 2022
credits: WaterBear Network credits: WaterBear Network

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