Page 20 - OTF An Introduction Booklet
P. 20
PR & Advertising
PR
We worked closely with news publishers to maximize the impact of our press releases, publicity and advertising. Including company newsletters for bespoke programmes/themes.
ADVERTISING
We advertise where relevant and available in premium media magazines across the globe and aim for key pieces of editorial in the more local trade journals as well. We work closely to ensure that all marketing and press ties in so that we make the greatest impact. We also release bespoke newsflashes before any market so that our sales team has the greatest chance of reaching the widest audience.
