Page 18 - OTF An Introduction Booklet
P. 18
PROMOTION
Off the Fence’s Promotion and Marketing
Off the Fence has a strong and dedicated marketing team who manage all forms of programming promotion, through both the website and the printed catalogue. We produce our full catalogue annually in the Autumn and we produce a launch brochure for every MIPTV and MIPCOM. Your title will be promoted within the brochure at both markets.
New Launches
We usually officially launch our new titles each MIP - at MIPTV in April and MIPCOM in October. Our team will ensure that your series is well-profiled across print, PR, events and digital platforms. Our aim is always to ensure that our programming is rolled out to the widest audience.
We will send out targeted e-mail newsflashes from the website to over 7,000 buyers simultaneously. Our website also allows our sales team to quickly and easily send the link or a customized shopping basket to their buyers directly. Our most valuable clients will get face to face pitch meetings.
