Page 122 - Snap Essentials, Gifts & Apparel E-Flip brochure 2019

1. THE BOWL MUG
BRIEF
A food manufacturer is running a campaign to o er a free branded product on redemption of proof of purchase. The aim is to send customers a re-usable product that will be used when eating the manufacturer’s products, largely soup and pasta meals.
The promotion will ideally launch in 10 weeks – if a product can be ready in time.
The product needs to be food-safe, hardwearing (to withstand postal despatch), and able to carry the brand name to the outer of the mug. The customer has mentioned they like the idea of a mug, but in a stylish shape and capacity of at least 500ml.
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DESIGN
Inspired by a cappuccino mug, the team design a similar style but with a capacity large enough for the customer’s requirements.
THE2 DETAIL 1
Technical drawings are produced to follow the approved initial deDsigns.
The mug will be manufactured in food-safe plastic, in the UK, with a lead time of 6 weeks and a minimum order quantity of 1,000 pieces.
The customer decides on white as
the product colour, and will have their one-colour logo added to the outer of the mug.
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Designed by mike.brown
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Checked by
Approved by
Date
Date 03/01/2017
Edition
1 1/1
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PRODUCTION
Thet6oolingisproduc5ed,andaninitia4l product sample is sent to the customer for approval.
The full production run is then completed, products are printed, and the nal bowls are delivered to the customer ready for their promotion.
RESULT
A large capacity food bowl, in the shape of a stylish co ee mug.
Retail customers are delighted to receive the gift and customer loyalty is increasing.
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