Page 124 - Snap Essentials, Gifts & Apparel E-Flip brochure 2019

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3. THE MONEY BOX
BRIEF
A multi-national plant hire business wants to increase brand awareness and promote their core marketing message of value for money. They would like to send a direct mail pack to the administrators at customers’ businesses to encourage loyalty.
The promotion will ideally launch in 10 weeks – if a product can be ready in time.
The company ideally wants a desktop product to maintain brand presence.
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completed, products are printed, and
Date 03/01/2017
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DESIGN
Inspired by the idea of saving money, the design3 team suggest a mo2ney box, in the shape of their customer’s most popular piece of kit – a forklift truck. The product will have a large print area to each side for communicating the brand message.
THE DETAIL
Technical drawings are produced to follow the approved initial designs.
The money box will be manufactured from hardwearing plastic, in the UK, with a lead time of 6 weeks and
a minimum order quantity of 500 pieces.
The customer chooses a bright yellow for the product colour, with a bold two colour print to each side.
PRODUCTION
The tooling is produced, and an initial product sample is sent to the customer for approval.
The full production run is then
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Designed by Checked by Approved by Date
mike.brown
the nal products are delivered to the
RESULT
The campaign is a great success, generating lots of social media activity, which boosts brand awareness further.
Some customers ask for extra money boxes for colleagues and even at home!
customer ready for their promotion.
Edition 654321
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