Page 31 - SEPTEMBER 2017 A ISSUE
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September 2017 – No. 17 • UK & Europe Edition ADVERTOriAL www.hello-philippines.com 31
ICECREAM
MAMASONS DIRTY
OPENING in summer 2017, located rich and creamy underlying sweetness pandesal (a traditional milk bun). It’s
in Camden Town, London. A fresh is something Filipinos cannot get filled with delicious cool ice cream then Mamasons Dirty Ice Cream - Dirty ice Mamasons Ube ice cream
concept brought to you by Omar Shah enough of. sealed and toasted using our custom cream is an endearing nickname used
the face behind Bintang Restaurant— Bilog maker. Just like the humble to describe ice cream sold on the Mamasons Dirty Ice
a Camden institution established in Kalamansi a cherry sized citrus fruit, wafer cone we believe the Bilog’s street by family run street vendors. Cream choices
1987. known for its refreshing, cool and tangy “round shape” is the perfect vehicle Mamasons Barako Coffee
flavour, similar to the lime and Japanese to showcase our delicious homemade and Calamansi Juice Mamasons Bilog - Pandesal
MAMASONS DIRTY ICECREAM is yuzu fruit which makes a great sorbet. ice cream. With every bite you will get with Ube Ice Cream
London’s first Filipino island Ice cream an explosion of hot, cold, sweet and
parlor. One of the more unusual and creamy blended flavours.
intriguing flavours is queso. A cheese
What is Mamasons Dirty Ice flavour ice cream, adored by many. Where did Mamasons come from?
Cream? Dirty ice cream is an endearing Founder and owner Omar Shah, a
nickname used to describe ice cream Apart from our traditional flavors London born Filipino remembers one of
sold on the street by family run street we will be developing exclusive island his first food experiences as a child when
vendors. specials on rotation, including guava, he would look forward to attending
matcha, guanabana and many more Filipino fiestas, for one reason - Ube ice
They produce affordable and cream. This was the only place he could
delicious natural ice cream by using an Mamasons will also offer traditional get his hands on this unique flavour.
age-old churning method of ice & salt, a coffees, supplied from small batch
steel pot and a whole lot of elbow grease. roaster ‘barako bean co’ a Premium With his mother’s recipes, his
Liberica coffee from The Philippines, passion for Filipino cuisine grew to be
We care about our product and great hand roasted in The UK. incorporated into Bintang, a Filipino
love goes into everything that we make. Pan-Asian restaurant (Mamasons
We don’t just want to serve ice cream, Mamason’s dirty ice cream is made Dirty Icecream’s sister brand). Due
we want to create a cultural experience. on site using a 120 year old method to the limited space in Bintang’s
We believe the Philippines have a great to produce small batch ice cream. The kitchen, Omar never really managed
deal to offer to the culinary world, with visually impressive vertical pot freezer to explore Filipino desserts. When
a melting pot of influences from the was sourced for its unique churning the neighbouring massage parlour
Pacific Rim - Malaysian, Chinese, South qualities. became vacant and seeing a lack of his
American and Spanish. Mamasons is cultural treats available, he didn’t waste
here to tell a small part of that story. It’s also the closest you’ll get to any time for his childhood dream to
traditional hand churned Filipino dirty become a reality. With the extra space,
Some of our signature flavours will ice cream, but with a more artisanal Mamasons Dirty IceCream was born. n
include Ube (a Filipino local purple and consistent approach.
yam). Its natural vibrant colour and
unique earthy taste combined with a ‘BILOG’ MEANS ROUND. One of our
signature desserts The Bilog aka THE
MAMASON BUN is a Filipino baked
Mamasons Ube Ice Mamasons Special
Cream made from real Bilog - Pandesal with
Ube (Purple Yam) Milo Ice Cream
Melissa Legarda Guests having their first taste
having a Black Buko Bakers Florante Maglanoc
and Florence Maglanoc
Mamasons Dirty Ice Cream Layla Hassanali having a Rebecca Sadian and soe
Proprietor Omar Shah serving up Barako Bean Ice Cream guests enjoying their
some Freshly Made Ice Cream Mamasons Dirty Ice Cream
Omar Shah with baker Mom Rebecca Sadian Mamasons Location. Located just off the beaten track of Camden Town.
Florante Maglanoc with his son Omar Shah Nestling right next door to its sister restaurant Bintang.
91 Kentish town road, nw1 8ny, Camden, London Florence Maglanoc
TEL: 07787147605
EMAIL: mamasonsdirtyicecream@gmail.com
TWITTER @_DIRTYICECREAM_
INSTAGRAM @MAMASONSDIRTYICECREAM
FACEBOOK https://www.facebook.com/MAMASONSDIRTYICECREAM
TUMBLR https://mamasonsdirtyicecream.tumblr.c
Mamasons Dirty Ice Cream, 91 Kentish Town Road, London NW1 8NY (5 minute walk from
Camden Town Station and about 1 minute walk from Bus Stop Hawley Road - Bus C2, 134 and 214)
