Page 8 - NOVEMBER 2017 'A' ISSUE

8 www.hello-philippines.com BUSINESS & FINANCE November 2017 – No. 21 • UK & Europe Edition

KRIS AQUINO LAUNCHED AS NEW PLDT
AND SMART BRAND AMBASSADOR
TWO months after she was formally tips, “The Kris List” for her personal list

introduced as brand ambassador of of new experiences and conversations

popular video-on-demand streaming with people, “Heart to Heart with Kris”

service iflix, Kris Aquino has also now for a glimpse into her daily activities

become the new face of PLDT and and adventures, and “Kris Travels” for

Smart. fans who want to virtually join her as

The actress, TV host, and former she travels the world with her loved

presidential sister dubbed as the ones. Clockwise from left: PLDT
Queen of All Media was formally For PLDT Home’s Smart Home brand ambassadors Pia
introduced as an official member of Wurtzbach, Vic Sotto, Jericho
the PLDT and Smart family during the suite of products and services, Kris Rosales, and John Prats and
#PLDTSmartCelebrations event held will host a special edition of “The Kris wife Isabel Oli with daughter
List” as part of the partnership. For its Feather. Photos courtesy of
Smart and PLDT Home

Wednesday at the High Street Lounge part, Smart will enable “Digital Kris” as

of Shangri-La at the Fort hotel. she navigates her lifestyle, businesses,

Kris joins an A-list roster of PLDT social media and the fast-changing

Home celebrity ambassadors including digital landscape powered by Smart’s

Miss Universe 2015 Pia Wurtzbach, LTE, named fastest by wireless research

“Bossing” Vic Sotto, Jericho Rosales, coverage firm OpenSignal. Kris Aquino. Photo from
PLDT Home’s Facebook page
celebrity moms Camille Prats and According to Kris, PLDT’s integrated

Bettina Carlos, celebrity family Isabel HOME technology is a perfect match followers an intimate look at her travels, PLDT family.” internet TV service iflix, starting with

and John Prats and daughter Feather; for her own lifestyle, as she raises two live blogs, and online contents, Kris said “I am confident that, together, we an upcoming online-only movie, the

and Smart’s celebrity ambassadors digitally savvy sons and expands her she relies on Smart. can really empower and inspire more details of which neither she nor iflix

Maine Mendoza and Alden Richards, personal brand into the realm of digital “Everything now is digital. You know Filipino families to build the strongest executives have yet to disclose. She is

James Reid and Nadine Lustre, Maja media. how watching TV has shifted over to connections at home through world- also a key advisor for iflix and will play

Salvador, and Matteo Guidicelli. “This is super exciting for me binge-watching in gadgets? That’s the class internet and technology,” Reyes a role in jointly developing projects for

Most of these celebrities were because PLDT is really a big part of our same pivot I see for my digital needs. added. iflix Original Productions.

present at the event to welcome Kris. home and our family, so to be officially With Smart’s reliable LTE speed, I know For years, Kris has been regarded Duringthe#PLDTSmartCelebrations

Kris’ involvement with PLDT and an ambassador is a huge honor,” she that reaching a broader audience, as the country’s top brand endorser, event, Kris revealed that she is also

Smart comes at a time when she has said. “I can’t wait to share my own particularly the millennials, is now a lot a distinction she held until this year scheduled to meet with iflix officials

developed a strong online presence stories about how technology affects easier.” when Smart ambassador Maine from Kuala Lumpur for what she

particularly in social media where she the way I raise my children and the way PLDT-Smart FVP and Head of Mendoza became the most sought described as “an exhilarating pitch

now hosts and produces several online we communicate. I always want the Consumer Business for Market after celebrity endorser according to meeting.”

video series for her official Facebook best for my family and being with PLDT Development Oscar A. Reyes, Jr. said the Philippine Association of Philippine Kris has also been openly talking

page. is definitely one of those decisions.” both telecommunication companies Advertisers. But that may soon change about her involvement in the Hollywood

These include “Wear Kris” for fashion When it comes to allowing her are “honored to have Kris as part of the as Kris is more visible again with more film “Crazy Rich Asians,” especially her

Japan Tobacco keen on expanding presence, endorsement deals coming her way. friendship with Kevin Kwan, the author
eyes PH as ASEAN hub – Dominguez It certainly doesn’t hurt that she’s of the bestselling novel of the same title
MANILA – Japan Tobacco Inc. Cabinet secretaries accompanying about inclusive growth,” JTI said in the where the film is based on.
(JT Group), which recently bought President Rodrigo Roa Duterte on a three- LOI. also taking on more projects on
homegrown Mighty Corp. and allowed day trip to Japan which ends Tuesday. emerging non-traditional platforms No release date has been
the latter to pay a P30-billion tax liability According to JTI, its investment of as well. As she earlier announced in announced for the film which is now
to the Philippine government, is keen on On the sidelines of Duterte’s Tokyo P46.8 billion is part of the company’s an Instagram post last June, Kris will in post-production. n Edwin P. Sallan,
expanding its business in the country, trip, Dominguez said he and JT Group desire to expand its business presence also headline exclusive content for
President and CEO Mitsuomi Koizumi in the Philippines, which it is eyeing to InterAksyon | October 26, 2017, 7:24 PM

according to Finance Secretary Carlos signed a letter of intent embodying be a regional hub for its products in PNB raises P6.35-B long-term fund
MANILA – The Philippine National
Dominguez III. the Japanese firm’s support for the a bid to boost distribution within the

With a total P46.8-billion investment, Philippines’ economic growth. Association of Southeast Asian Nations Bank (PNB) was able to raise P6.35

JTI has signalled its commitment to “JT Group enthusiastically supports (ASEAN). billion from the issuance of its 5.5-year

help grow the Philippine economy and the DOF in its tax collection effectiveness The JT Group bought Mighty Long-Term Negotiable Certificates of

support the Department of Finance’s tax program and enthusiastically supports Corporation in August, helping the Time Deposit (LTNCTD), proceeds of
collection program, Dominguez said in a the realization of DOF goals to enhance local tobacco giant pay the government which will be used to boost its business. paid quarterly, although the bank may
During the listing of the LTNCTD fully redeem the issuance before its
text message to reporters. He is among the Philippines’ revenue base to bring P30 billion for a tax liability.
With the buyout, Japan’s biggest with the Philippine Dealing System maturity.

cigarette manufacturer now has a (PDS) Group Thursday, PNB EVP PNB tapped HSBC and ING Bank

share of over 25% of the Philippine Nelson Reyes said the issuance “enabled N.V. Manila as joint lead arrangers and

tobacco market. the bank to raise long-term and cost- selling agents for the issuance while

Meanwhile, Dominguez said effective funding as and when needed.” PNB and Multinational Investment

that besides the JTI investment, the He also considers the issuance as a Bancorporation were tasked as other

economic managers are looking at “suitable investment requirement.” selling agents.

$1.3 billion in investments entering “PNB is determined to continue Since the start of the year, new

the country as a result of an agreement sustained path to stronger sustainable securities listed with the PDS totaled to

signed between the Philippines’ Energy growth (by) taking advantage of P163.48 billion while total outstanding

Development Corporation and a available market opportunities with our listed securities amount to PHP756.37

consortium of foreign investors from expanding economy while addressing billion.

Macquarie Infrastructure and Real financial needs of our customer base,” Total outstanding corporate issues

Women holding parasols walk past a Assets and Arran Investment Pte. Ltd. n he added. reached 125 securities issued by 44
logo of Japan Tobacco Inc (JT) outside Interest rate of the LTNCTD due companies. (PNA) n Joann Villanueva,
the company’s headquarters building in Beverly Natividad, News5 | InterAksyon | October
Tokyo, Japan, May 18, 2016. File photo 2023 was set at 3.875 percent to be PNA | October 27, 2017, 12:04 AM
31, 2017, 3:02 PM