Page 4 - CCCC Renovation Project Booklet Large

Positioning for Success

Lifestyles are changing and if our club is going to remain successful, it

must be in position to respond to the new and evolving demands members
place on the modern country club. The purpose of forward planning is to
appeal to multiple generations of members- both existing and potential.
Our Club will only remain successful if we continue to offer experiences

and services that are relevant to current and anticipated lifestyles. In
order to identify what the future may hold for private clubs like ours, we
have studied trends in society and the club industry, with a special interest
in the evolving demands the various age groups are placing on private

clubs. Our analysis identified that substantial changes are taking place at
private clubs all across North America. In general, the movement
encompasses both golf-centric activities and family-oriented lifestyle
models where the club serves as a vehicle for a wide variety of activities

and programs. While a great golf experience is an essential part of the
overall experience, very much so is the family experience.

Indoor and outdoor casual dining experiences for both adults and
families
The desire for clubs to be a casual drop-in place where members can

gather and socialize in different areas with limited restriction to
families and children
Upgrading the current dining outlets to offer a seamless experience
Convenient food and beverage options while playing a round of golf

Upgraded tennis facilities
The conditions of court surfaces and the experience
Overall aesthetics of the club facilities
Upgraded Clubhouse amenities

The overall course experience

Lifestyle trends and demographics continue to change in ways that will
affect the private club world. Only those clubs that are the most
CCCC responsive and well-maintained will be positioned to succeed. That is why

we are planning for the future.