Page 5 - CCCC Renovation Project Booklet.5

Positioning for Success

Lifestyles are changing and if our club is going to remain successful, it

must be in a position to respond to the new and evolving demands
members place on the modern country club. The purpose of forward

planning is to appeal to multiple generations of members- both
existing and potential. Our Club will only remain successful if we

continue to offer experiences and services that are relevant to current

and anticipated lifestyles. In order to identify what the future may
hold for private clubs like ours, we have studied trends in society and

the club industry, with a special interest in the evolving demands the

various age groups are placing on private clubs. Our analysis
identified that substantial changes are taking place at private clubs

all across North America. In general, the movement encompasses both

golf-centric activities and family-oriented lifestyle models where the
club serves as a vehicle for a wide variety of activities and programs.

While a great golf experience is an essential part of the overall
experience, very much so is the family experience.

Indoor and outdoor casual dining experiences for both adults and

families

The desire for clubs to be a casual drop-in place where members
can gather and socialize in different areas with limited restriction to

families and children
Upgrading the current dining outlets to offer a seamless experience

Convenient food and beverage options while playing a round of golf

Upgraded tennis facilities
The conditions of court surfaces and the experience

Overall aesthetics of the club facilities
Upgraded Clubhouse amenities

The overall course experience

Lifestyle trends and demographics continue to change in ways that will

affect the private club world. Only those clubs that are the most

responsive and well-maintained will be positioned to succeed. That is
why we are planning for the future.
CCCC