Page 170 - principles of tourism marketing-1 (1)
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1960, Jerome McCarthy put the elements of this recipe that all its
words start with the letter P in English. These four elements were
at that time called 4P's.
What Are The 4 Ps of Marketing?
The 4 Ps of marketing is a marketing is a concept that summarizes
the four basic pillars of any marketing strategy.
The four Ps of marketing are:
1-Product: What you sell. Could be a physical good, services,
consulting, etc
2-Price: How much do you charge and how does that impact how
your customers view your brand?
3-Place: Where do you promote your product or service? Where
do your ideal customers go to find information about your
industry?
4-Promotion: How do your customers find out about you? What
strategies do you use, and are they effective?
Product, Placement, Promotion, and Price
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