Page 2 - principles of tourism marketing-1 (1)
P. 2
Table of contents:
Title page
Introduction to Tourism 5
Tourism Products 10
The purpose of tourism 16
The importance of tourism on economics and businesses 18
The importance of tourism (tourists-stakeholders) 21
Types of tourism 34
Tourism destination 122
Types of tourists 123
Types of tourist attractions 124
The industries related to travel and tourism 130
Tourism demand and tourism supply 131
Key differences between services and products 141
Introduction to marketing history 146
Careers in marketing 148
The marketing environment 152
Defining marketing 156
Objectives of marketing 158
Importance of marketing 159
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